Recognisable form
A clean rectangular silhouette with the 马迭尔 name embossed directly into the ice pop.
Flagship launch · MODERN 1906 马迭尔
A Harbin classic, prepared for Singapore retail.
A clear launch proposition built around one recognisable Classic Ice Popsicle, a rich heritage story and a clear Singapore retail proposition.
A story rooted in Harbin
The brand traces its heritage to 1906.
MODERN 1906 carries the 马迭尔 name and a visual language closely associated with Harbin. Aqua Eterna is preparing the Classic Ice Popsicle for Singapore retail while keeping the brand identity and launch presentation intact.
Harbin brand heritage
Selected milestones from the brand’s history.
Based on the brand’s historical materials, these milestones trace Madieer’s development in Harbin.
- 1906
A Harbin beginning
Joseph Kasper founded the Madieer Hotel in Harbin, marking the beginning of the brand’s connection with the city.
- 1914
An early ice-pop milestone
The brand’s materials identify 1914 as an early milestone in Madieer’s ice-pop history.
- 1969
Cold-drink operations develop
Madieer established a cold-drink production facility and developed a “front shop, rear production” operating model.
- 2022
A new phase of product innovation
The brand’s materials mark 2022 as a new phase of product development and cross-sector collaboration.
This timeline summarises brand heritage and does not imply continuous production of the current Singapore retail product since 1906.
Basic specifications
The essentials for an initial range review.
- Net content
- 75 g
- Storage
- Keep frozen at −18°C or below
- Country of origin
- China
Product character
Simple, distinctive and easy to understand.
Harbin visual identity
The packaging brings together the 马迭尔 name, Harbin architecture and a distinctive character illustration.
Confirmed Singapore launch packaging
A dedicated product presentation prepared for the Singapore retail launch.
For qualified buyers
Request the buyer pack.
Additional specifications, commercial terms and supporting documents are shared directly once the buyer’s requirements are established. Information still undergoing Singapore market review remains in the buyer pack.
- Product overview
- Packaging and label information
- Available import and quality documentation
- Commercial discussion and launch support