Lao Zhong Jie 老中街
Original Ice Pop
Current Singapore retail portfolio.
Selected portfolio
Selected for character. Built for execution.
Our selected portfolio centres on products with a clear story, a practical retail format and a credible route to repeat purchase.
Flagship launch
MODERN 1906 马迭尔
Classic Ice Popsicle
A recognisable Harbin brand story and a clear classic product proposition, presented in confirmed Singapore launch packaging.
Explore the flagshipExisting Singapore portfolio
Operating proof through Lao Zhong Jie.
Lao Zhong Jie ice pops are currently sold through Sheng Siong in Singapore, building hands-on operating experience in replenishment, cold-chain fulfilment and retail execution.
Lao Zhong Jie 老中街
ZERO Sugar Ice Pop
Presented as part of the current Singapore retail portfolio.
Range review
Looking for a well-defined frozen range?
Tell us about your channel and target launch.